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Essays on AI & the operating models that work
The Cover Story

AI capability is easy. The returns are the hard part.

The technology works. The returns come from redesigning the operating model underneath it — the slower, harder work that turns capability into results.

5
Countries, GE capability-center buildout
GE (GECIS)
80+
Transformation programs directed
Moody's
40%
Average efficiency gains
Deloitte
1,000+
Global engineer network
Code and Theory

25 years inside

GE CapitalMoody'sDeloitteCode and TheorySigmaArc
01
Perspective

In 1999, on a GE Capital operations floor in Gurgaon, I took 80% of the cycle time out of a billing process. We didn't put a clever tool on top of the old way — we took the work apart so most of the steps no longer existed. The savings held because there was nothing left to drift back to.

Twenty-five years later the lesson hasn't moved. A copilot license tells people their jobs are getting easier. Redesigning the operating model tells them their jobs are changing. One is a subscription; the other reaches the P&L. That's the work I do.

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03

Work

In-house leadership · GECIS, India (later Genpact) · GE Capital – Consumer Banking (US)

Building GE's capability centers — at the birth of the category

Outcome
Attrition cut from ~30% to under 12%. A capability-center model established across five countries — the operating model the industry would later call the GCC.
Challenge
In the earliest days of global offshoring, GE was extending analytical and financial work from GE Capital – Consumer Banking in the US to India and beyond, with no template for how to build a durable capability center. The hardest problem wasn't standing up the work — it was holding the people: attrition ran near 30%, and every departure took hard-won knowledge with it.
Approach
Worked across GE Capital – Consumer Banking in the US and GE Capital International Services (GECIS) in India — one of the world's first global capability centers, later spun out as Genpact. From 2002 to 2005, built out GE's capability-center model across five countries: India, China, Hungary, Mexico, and Canada. Attacked retention directly through university partnerships — including the Madras School of Economics and Dalian University of Technology — that let employees pursue advanced degrees while staying with the company.
I sent Raj to India to set up and manage the GE Money Global Analytics Center… still running strong today.
— David Fogarty, Vice President, Global Decision Management, GE Capital
In-house leadership · Code and Theory (Stagwell-backed)

Modernizing an acquired capability center for the AI era

Outcome
Integration delivered across all four dimensions, and two new revenue-generating practices stood up inside the portfolio company — cost taken out, performance instrumented, new EBITDA lines created.
Challenge
A newly acquired 200+ person engineering center in India sat outside the agency's delivery model — separated by culture, structure, process, and practice — while the network needed revenue lines it couldn't yet serve.
Approach
As Global Chief Technology Officer, modernized the acquired India capability center through post-acquisition integration across all four dimensions, stood up the agency's federal government and Adobe practices from zero, and built AI-enabled performance management and analytics across a 300-person direct organization — within a global network of 1,000+ engineers.
…the rare combination of curiosity and vision when leading teams.
— Dan Gardner, Co-Founder & Executive Chairman, Code and Theory
External engagement · Deloitte Consulting

Rebuilding sales and service operations for global financial institutions

Outcome
40% efficiency gains in insurance operations, across distribution, contact center, and onboarding.
Challenge
Banking, insurance, and asset management clients ran distribution, contact center, and onboarding on fragmented processes and aging systems — slow to serve, expensive to run, resistant to change.
Approach
Led 10+ digital sales and operating-model programs across these institutions, directing teams of 100+. Reset the operating models, instrumented the work, and sequenced delivery so the change held after the program closed.
…deep financial services expertise… played a pivotal role in developing our go-to-market strategy.
— Bevin McArthur, Deloitte
In-house leadership · Moody's

Building a global enablement function from zero

Outcome
60% improvement in client onboarding.
Challenge
Commercial teams across 15+ countries worked from inconsistent processes, duplicated reporting, and a sprawl of legacy systems that obscured the client relationship and slowed onboarding.
Approach
Launched the firm's first global sales enablement function and led the global Salesforce implementation across every region. Built the commercial-side capabilities — commercial operations, marketing operations, and program management — consolidated under the company's global capability center, distinct from ratings. Retired 25+ legacy systems and 700+ reports onto a single operating spine.

Engagements described reflect work conducted as an external consultant (where labeled) or during prior in-house employment. Client and employer details are anonymized or generalized to protect confidentiality. Past results do not guarantee future outcomes.

04

About

25 years inside financial services and enterprise technology, building and rebuilding the functions these institutions run on. One thread runs through it: I've built or extended capability centers across three companies. At GE — joining GECIS in 1999, one of the world's first global capability centers, later spun out as Genpact — I built out the capability-center model across five countries before the industry had a name for it. At Moody's, I built the commercial-side capabilities — commercial operations, marketing operations, and program management — consolidated under the company's global capability center, distinct from ratings, and ran change management for a multi-year transformation of 80+ programs reaching 2,000+ employees across 12 countries. At Deloitte, I led financial services transformation as a senior growth leader. Most recently, as Global Chief Technology Officer at Code and Theory — a 2,000-person Stagwell agency — I modernized an acquired India capability center for the AI era, inside a sponsor-backed business: post-acquisition integration, cost and operating-model improvement, and new revenue lines built against an investment thesis.

I'm now founder of SigmaArc, a decision-intelligence platform for financial services, and I advise firms on integration, operating-model change, and making AI reach the P&L.

Teal pen-and-ink stipple portrait of Raj Bhatia in the Wall Street Journal hedcut style
Raj Bhatia
05

Engagements

I work with a small number of firms each year. Whether an engagement runs as advisory, interim, or fractional follows the problem.

The work spans financial institutions, private equity firms and their portfolio companies, and the firms that serve them — wherever a decided change has to land: an integration, a capability build, an operating-model reset, an AI program that has to reach the P&L.

06

If this resonates, get in touch.

A direct conversation about what you're working through. No pitch.

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Raj Bhatia

Founder, SigmaArc

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